Robert Reich

Robert Reich

The Monetization of Rage

Why We’re So Polarized (II)

Robert Reich
Dec 02, 2025
∙ Paid

Friends,

The publisher of the Oxford English Dictionary has named “rage bait” its phrase of the year.

Call it the monetization of rage. Rage has become a valuable commodity. (Always follow the money.)

A growing number of online creators are making rage bait. Their goal is to record videos, produce memes, and write posts that make other users furious: cons…

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